Helping customer-facing professionals communicate with clarity, influence decisions, and consistently deliver differentiated value.
Enabling sales leaders to become high-impact coaches who inspire growth, improve team performance, and lead with intention.
Shifting teams from transactional selling to value-based conversations that foster trust, deepen relationships, and deliver business results.
Delta Point Inc. was founded in 2001 by Jerry Acuff, a seasoned sales executive with over two decades of experience in the pharmaceutical industry. After ascending from a sales representative to Vice President and General Manager at Hoechst-Roussel Pharmaceuticals, Acuff recognized a need for a consulting firm that prioritized authentic customer relationships over traditional sales tactics. This insight led to the establishment of Delta Point Inc. with a mission to transform sales and marketing strategies across various industries.
Throughout its history, Delta Point Inc. has remained committed to its core philosophy: Think Like a Customer. This approach has enabled the firm to assist organizations in shifting from transactional selling to value-based conversations, fostering trust and delivering measurable business outcomes.
At Delta Point, we don’t just offer training—we deliver transformation. In today’s fast-paced and hyper-competitive landscape, organizations need more than generic sales programs. They need a partner who understands the complexity of customer-facing roles and the behavioral shifts required to create lasting impact. That’s where Delta Point comes in.
Our approach is grounded in behavioral science and real-world application. We don’t rely on theory—we focus on what works. Using data-driven insights and a deep understanding of how people think, decide, and connect, we help companies shift the way their teams think, act, and perform.
With decades of success, especially in high-stakes, regulated industries, we understand the pressures, nuances, and stakes of selling in complex environments. Our methods are industry-agnostic and apply across any field where customer engagement drives growth.
Whether in tech, finance, manufacturing, or services, if you have a customer-facing team, we can elevate it.
We do not believe in a one-size-fits-all approach. Every program we design is tailored to the unique challenges and goals of our clients. Our learning experiences are practical, immediately applicable, and built around your business priorities. We focus on creating behavior change that sticks—through immersive experiences, tools, and reinforcement strategies.
High-performing teams need high-impact leaders. That’s why we invest just as much in coaching and leadership development as we do in frontline sales skills. We help sales leaders become better coaches, better communicators, and better catalysts for growth-driving sustained results from the top down.
At the heart of our work is the customer. We help teams move from product-pushing to purpose-driven conversations – equipping them to understand customer perspectives, earn trust, and deliver value in every interaction. The result? Deeper relationships and better business outcomes.
With proven project management expertise and deep knowledge of Legal and Compliance review processes, our team ensures projects run smoothly from kickoff to completion. Through proactive communication, structured execution, and risk-aware planning, we keep stakeholders aligned and deliver results on time and within budget.
By turning salespeople into strategic communicators who deliver differentiated value, we help companies win more often—and more meaningfully.
We transform managers into high-impact sales leaders who coach for growth, drive team success, and build cultures of accountability and trust.
We shift organizations from transactional selling to customer-centric dialogue, resulting in stronger engagement, loyalty, and business results.
Whether in healthcare, finance, tech, or manufacturing—if customer engagement drives success, we help take it to the next level.
Our programs are tailored, immersive, and designed to create sustainable behavior change—supported by tools, reinforcement, and coaching.