Looking ahead at this summer’s box office, it’s safe to say that superheroes have officially taken over as our society’s favorite form of entertainment. They’ve got fun super powers, fascinating gadgets, and even cool catchphrases. But what is it about superheroes that makes them so super? Marketing Keynote Speaker Christopher S. Penn just might have the answer. He sits down with Jerry to talk about modern marketing with vintage tactics, and why it’s never too tough to teach a new dog old tricks. Stay tuned – the answer just might surprise you.