This week’s blog written by Jerry Acuff, CEO & Founder.


The other morning as I was reading a terrific blog called, “Leadership Freak”, I was reminded how obstacles, failures and setbacks are actually huge opportunities for growth, development and future success. The blog espoused a 3 step system for dealing with failure and the questions they suggested we ask ourselves in these situations were powerful. I highly recommend the blog and it certainly endorsed the notion that failure can be a great teacher – IF WE LET IT BE!

Og Mandino wrote in his incredible book, The Greatest Salesman in the World, “It’s not given to know how many steps are necessary in order to reach my goal. Failure I may still encounter at the thousandth step, yet success hides just beyond the next bend in the road. And never will I know how close it lies unless I turn the corner.”

Never quitting is one of the main themes of dealing with failure or setbacks. So is the reality that there is so much to learn from the times when success, as we wished or wanted it, eluded us. Oliver Goldsmith once said, “Failure means nothing if success eventually comes.”

The truth is we all experience more failure than we do success. In sales if you can succeed 3 or 4 out of every 10 calls in most industries you will be a super success. The same is true in sports. A .350 hitter over his career will make the Hall of Fame – yet he struck out or failed to get on base 65% of the time!

The questions isn’t, “Will we experience failure?”.  Rather, the question we should ask ourselves every day is, “What do we do when we fail to drive future success?”

Like Leadership Freak, I too have 3 rules that I believe drive personal and professional success:

  1. Above all else, adopt a philosophy and a mindset that FAILURE IS NOT AN OPTION
  1. Treat every setback as a lesson and seek diligently and intently to learn from it as quickly as you can.
  1. Never give up. When you have goal clarity and a strong and powerful sense of purpose make sure you remember that they are far more potent than any challenge you can face in business.

They say success is not a destination, rather it is a journey.  My 3 rules for dealing with failure and challenges has made success an enjoyable and frequent journey for me and Delta Point.  I am confident that if followed, they will allow you to enjoy the “success journey” more often as well!