One of the things I enjoy most is meeting young, talented individuals who are entering the workforce with an eye on sales and sales leadership. In fact, I enjoy it so much, I have volunteered to teach a class twice a year for the past 12 years at a University in the Midwest. The Dean [...]
This time of year is a joyous time for most and an opportunity to spend time with family and friends. It’s also a time for giving gifts to those who are close to us and those who we appreciate. And it’s in this spirit of gift giving, that I’d like to propose that the greatest gift one could ever receive, is when someone shows us that having a relationship with us is something of true value to them.
There doesn’t seem to be a lot of trust in what politicians say these days. Fact finders seem to devote much of their time to researching what politicians claim and then explaining what the real “truth” is. That’s probably one of the reasons folks seem so angry and upset during this election period and many claim to be “turned off” to the whole process. That lack of trust is a big factor—and something that we should recognize when selling.
We hear it constantly. Sales representatives say, “I need something new to say because I can’t get more than a few seconds with my customer.” It’s easy to put the blame on the message. But in reality, the problem may not be your messaging—but rather your relationship.
We tend to do business with those we like. This makes sense—so much so that many of us feel this way almost instinctively. This belief has been validated by numerous experts, articles and research. However, this often cited phrase has led many in sales to develop friendships with customers. Developing a friendship is not the same as building a meaningful business relationship—and that distinction is important because you won’t get the same results.
“A perfect relationship takes a lot of practice to work. A lot of sacrifice, pain, regret and honesty. Most of all, it takes a lot of respect.” I saw this quote posted on the internet in different places so I’m not sure who wrote it but I thought the timing was fortuitous since we just celebrated Valentine’s day on Sunday.
Thanks to our technologically advanced world, there are many ways we can keep in touch with those people who matter most to us—seeing them in person, making phone calls, sending texts, emails, and/or posts on social media. When we reach out and touch someone it sends a message that this person matters to us. And the opposite is also true—when we let too much time slip by, we (often unconsciously) send a message that we have better things to do than to connect with this person and that they really aren’t that important to us.